DON SCHULTZ COMUNICACIONES DE MARKETING INTEGRADAS PDF

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Return to Book Page. Comunicaciones de Marketing Integradas by Don E. Schultz ,. Richard Fizdale. Que sucede cuando dirigirse a un publico poco diferenciado a traves de medios que llegan en la misma forma a todos - como se ha hecho hasta ahora - ya no basta?

Ese es precisamente el tema de esta obra. La respuesta esta en el marketing orientado hacia el cliente, una herramienta que puede, en un mercado fragmentado como el actual, explicar la forma de vida, actitudes y mo Que sucede cuando dirigirse a un publico poco diferenciado a traves de medios que llegan en la misma forma a todos - como se ha hecho hasta ahora - ya no basta?

La respuesta esta en el marketing orientado hacia el cliente, una herramienta que puede, en un mercado fragmentado como el actual, explicar la forma de vida, actitudes y motivaciones de los distintos publicos compradores y predecir sus probables actitudes de compra en el futuro.

Schultz, Tannenbaum y Lauterborn nos muestran como, a partir de informacion sobre los consumidores, es posible construir una estrategia de comunicacion multi-canal capaz de Ilegar a cada segmento con un unico mensaje. Con una solida orientacion hacia la practica, los autores nos muestran como poner en accion un programa integrado, guiando la planificacion, la coordinacion y controlando el proceso completo de comunicacion. Get A Copy. Paperback , pages. Published November 1st by Ediciones Granica, S.

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COMUNICACIONES DE MARKETING INTEGRADAS

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Comunicaciones de Marketing Integradas

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