The presence of even a single outlier in a sample estimate can have strong repercussions on the regression models obtained with the method of least squares, nullifying its reliability. This is a condition to avoid in real estate appraisal where regression is used with predictive and explanatory purposes, and therefore it is essential that the regression model best represents the phenomenon investigated. In this study the outliers detection was carried out with a robust regression that uses the method of least median of squared residuals LMS. With the aid of a special software, the calculations were performed on a sample of houses recently sold in a district of the city of Bari Italy.
|Published (Last):||21 July 2011|
|PDF File Size:||17.43 Mb|
|ePub File Size:||17.69 Mb|
|Price:||Free* [*Free Regsitration Required]|
We'd like to understand how you use our websites in order to improve them. Register your interest. In the context of growing relevance of social and ecological responsibility role in businesses, the sustainability trends inevitably change the course of development and the content of marketing decisions.
This article argues that the creation and maintenance of relationships with green consumers as well as increase in their loyalty are extremely important and can guarantee long-term competitive advantage for the company. Thus, the article aims to design a conceptual framework for the development of long-term relationships with green consumers and to reason it empirically with reference to the example of Lithuanian consumers of eco-textile products. The results of quantitative research questionnaire survey distinguish the main drivers influencing the relationships with consumers of eco-textile products and reveal the main components of customer loyalty.
The strength and significance of correlations among the factors that influence the relationships with eco-textile product consumers, the antecedents of long-term relationships, and consumer loyalty are analyzed. This is a preview of subscription content, log in to check access. Rent this article via DeepDyve. Ang, L. Customer retention management process: A quantitative study.
Azzone, G. Journal of Organizational Change Management , 11 2 , pp. Banyte, J. Corporate social responsibility as a marketing means in Lithuanian business practice. Economics and Management , 13, pp. Google Scholar. Expression of green marketing developing the conception of corporate social responsibility. Belz, F. Sustainability Marketing: A global perspective. Bennett, R. Bhattacharya, C. Corporate responsibility in marketing. In: N. Craig Smith and G.
Lenssen, eds. Mainstreaming corporate responsibility. Caceres, R. Service quality, relationship satisfaction, trust, commitment and business-to-business loyalty.
Cekanavicius, V. Statistika ir jos taikymas [Statistics and its application]. Vilnius: TEV. Chan, R. Antecedents of green purchases: A survey in China. Journal of Consumer Marketing , 17 4 , pp. Ciegis, R. Darnus ekonomikos vystymasis [Sustainable development of economics]. Siauliai: Siauliai University Press. Theoretical reasoning of the use of indicators and indices for sustainable development assessment.
Dovaliene, A. Trust as an antecedent of long-term relationships with service customers: the case of odontology services. Customer satisfaction and its importance for long-term relationships with service provider: the case of odontology services. An empirical study on the influence of environmental labels on consumers. Corporate Communications: An International Journal , 11 2 , pp. Egan, J. Drivers to relational strategies in retailing.
Esty, D. New Jersey: Yale university Press. Journal of Business Ethics , 88 2 , pp. Getzner, M. The International Journal of Bank Marketing , 22 4 , pp. Gronroos, C. The relationship marketing process: communication, interaction, dialogue, value. Guenzi, P. The impact of interpersonal relationships on customer satisfaction and loyalty to the service provider. The International Journal of Bank Marketing , 15 4 , pp.
Hartmann, P. Green value added. Imai, M. New York: McGraw-Hill. Johnson, M. Customer satisfaction, perceived risk and affective commitment: An investigation of directions of influence.
Journal of Services Marketing , 22 5 , pp. Junaedi, M. International Journal of Business , 9 1 , pp. Kalafut, P. The value creation index: Quantifying intangible value.
Karna, J. Social responsibility in environmental marketing planning. Katsioloudes, M. Social marketing: strengthening company-consumer bonds. Journal of Business Strategy , 28 3 , pp. Kazakeviciute, G. Leonidou, C. Liang, C. International Journal of Bank Marketing , 25 5 , pp. Mandhachitara, R. A model of customer loyalty and corporate social responsibility.
Journal of Services Marketing , 25 2 , pp. Martin, B. The impact of green product lines on the environment: does what they know affect how they feel? McDaniel Jr. Marketing Research. Memery, J. Ethical and social responsibility issues in grocery shopping: a preliminary typology. Mostafa, M. International Journal of Consumer Studies , 31 3 , pp. Payne, D. Sustainable development: The ethics support the economics. Journal of Business Ethics , 32 2 , pp.
Peattie, K. Green marketing: legend, myth, farce or prophesy? Phau, I. An investigation of the effects of environmental claims in promotional messages for clothing brands. Pickett-Baker, J. Pro-environmental products: Marketing influence on consumer purchase decision. Journal of Consumer Marketing , 25 5 , pp. Pirsch, J. A framework for understanding corporate social responsibility programs as a continuum: an exploratory study.
LMS for Outliers Detection in the Analysis of a Real Estate Segment of Bari