The series, was first published in the August issue of Balarama. Artist M. Mohandas gradually took over the drawing of the series after Balarama became a fortnightly. Mayavi, the protagonist in the series, is a little devil, who helps to keep the forest safe from villains and dark wizards. Most of the stories revolve around how a dark wizard Kuttusan and his cadre of wizards aim at capturing Mayavi, but fail with drastic consequences.
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Balarama literally Joy of Kids is an Indian weekly comic magazine published by M. Starting as a monthly in , the magazine became a fortnightly periodical in November , before finally settling as a weekly in The weekly hits stands on every Friday. Along with the comics original or syndicated , the content includes fables, rhymes, literary classics and various puzzles.
Balarama is known for its decades long partnership with Amar Chitra Katha. Balarama was started in  by the house of Malayala Manorama , one of the most widely read dailies in south India.
From the beginning, the monthly magazine was noted for its high standard of content. The publishers were mainly focusing on more grown kids, rather than young in this early period. Over the years, it became a comic magazine, with more comic strips and less children's stories, fables and rhymes. Some earlier attempts to publish children's periodicals in Malayalam were proved failures. However, it was Pai and Pai Company's comic magazine Poompatta that established among the readers for the first time.
Mohan , the editor of Poomatta of the time, is considered as the architect and designer of all typical "children's magazines" in Kerala. In , N. Mohan moved to Balarama and took charge as the editor-in-chief. He created the iconic Mayavi series, with Mumbai-based artist Pradeep Sathe. It debuted in the August issue of the magazine and soon went on to become the flagship strip.
The magazine became a fortnightly periodical in November Balarama created a record in the history of the circulation of Malayalam comic magazines and replaced Poompatta as the market leader. From 17 April , the fortnightly became a weekly.
A major breakthrough in the development of Balarama came in the 25 March issue. From this issue, it started syndicating American comic strip Spider-Man. It was the first time an American super-hero appeared in a Malayalam comic magazine. The trend of syndicated super-heroes followed as Batman , the Phantom and Mandrake the Magician comics also appeared in the subsequent years.
In the summer of , the magazine started syndicating Disney Comics and Henry strips. Pinocchio was the first Disney comics to syndicate, followed by classics such as Cinderella and Alice in Wonderland.
In mid, the magazine started a new in-house series Soothran , which later became quite popular among the readers. More than weekly strips of Soothran have been published so far, each one about 4 or 5 pages in length. After the retirement of N. Mohan in , A. Harisanker took over charge as the editor-in-chief. With the decreasing sales, connected to competition for the juvenile market from online streaming and computer games, the new editor-in-chief faces a tough challenge to keep up with the demands of the market.
From its early period, cartoonist P. Venugopal's series appears in every issue of the magazine. Series such as Thalamaratte , Pulivalu and Jambanum Thumbanum , discussing relevant social issues, were quite popular among the readers. Venugopal also draws the last page strip, known as Mrigathipathyam Vannal. From Wikipedia, the free encyclopedia. This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources.
Unsourced material may be challenged and removed. Retrieved 13 July Psychology Press. Retrieved 28 October Srinivasa Iyengar Sahitya Akademi p. Encyclopaedia of Indian Literature: A-Devo. Sahitya Akademi. Advani, p. Retrieved 20 August Malayalam journalism.
Categories : establishments in India Malayalam-language magazines Children's magazines published in India Weekly magazines published in India Indian comics Magazines established in Malayalam comics Malayala Manorama group Biweekly magazines published in India Magazines about comics Mass media in Kerala.
Malayala Manorama Publications Limited. Official website.